Amazon, Google, Apple, Salesforce, and Best Buy are among the new players in healthcare who believe they are uniquely positioned to enter the market and solve some of the biggest challenges that incumbent systems have long struggled with. How can health systems, payors, and other incumbent stakeholders position themselves for success in the evolving marketplace?
When working with organizations aiming to produce innovation, our team relentlessly advises our partners to “build as a last resort.” At face value, this advice may seem counterintuitive; however, we aren’t saying organizations shouldn’t build products to take to market. Rather, before setting out on the path to do so, they should think long and hard about how their internal solutions will compete in “the wild” with existing products.
Healthcare executive inboxes across the country are filled with newsletters highlighting articles that cry, “Apple, Google, and Amazon are coming for your physicians and patients!” Between the attractive growth opportunity offered by the massive $3.3 trillion US healthcare market, and the aging technology infrastructure, tech companies are eagerly making plans to solve the persisting problems in healthcare. Incumbent healthcare executives have every right to be nervous.
Healthbox Forum events bring together healthcare leaders and innovators in a small group setting to explore important industry topics and to think creatively about how to implement actionable change. This May, we invited a group of stakeholders from across the industry to examine the influence of social determinants on individual and community health and the opportunity for healthcare organizations to improve health outcomes and reduce the costs of care. We are excited to share insights from the Healthbox Social Determinants Forum to spur more discussion across the innovation community.

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